Isetan

We reported last month that Apple was creating Apple Watch displays inside department stores in London and Paris, adding earlier this month that Tokyo was joining the party. All three stores-within-a-store are now official, with entries on Apple’s website. As we previously noted, the locations are Selfridges in London, Galeries Lafayette in Paris and Isetan Shinjuku in Tokyo.

All three are opening on April 10th, the same day Apple Watchs are available for preview and pre-orders in Apple’s own retail stores, and are being given a high-profile presence in each department store … 
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At the Isetan Department Store in Shinjuku, Tokyo, Apple is building a store specifically for the Apple Watch on the ground floor. Macotakara thinks it might be a permanent fixture because it is listed in the mall directory below.

Japan is one of the 9 countries where the Apple Watch will launch on April 24th. Earlier this week we saw the size of the Apple Watch Store at Galleries Lafayette in Paris and at London Selfridges. Apple also began advertising for its Apple Watch in its traditional stores this week.

This will take some getting used to. Imagine a world where there is an Apple Store on one side of the mall and an Apple Watch store on the other like so many Starbucks. 
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