iTunes Festival London

Two 'iTunes Festival London' stories June 2013 - August 2014

Apple Store promoting upcoming iTunes Festival w/ pins and wristbands, music-related events

After bringing the iTunes Festival to the US earlier this year at Austin SXSW, Apple’s annual music event in London kicking off next week has been the focus of much of the company’s attention recently. Earlier this week, Apple’s newly acquired Beats Music began promoting the iTunes Festival with a contest within the app to attend the festival.

Apple will also use its retail stores to further promote the event with iTunes Festival Pins to be worn by retail employees to “spark conversation about the event,” according to an internal document obtained by 9to5Mac. Retail employees will also receive iTunes Festival wristbands and redemption codes for music. Select Apple Stores will also host “music-related events” with local artists, according to the document.
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Apple adds Passbook support to its iTunes Festival London 2013 iPhone app

Apple has added Passbook functionality to its app for the iTunes Festival London 2013 app. Additionally, today’s update brings support for image viewing in an iOS device’s landscape orientation. The app was updated late last month to list the line-up of artists for the September Apple-run music festival. Apple announced this year’s festival last week, noting that artists such as Jack Johnson, Justin Timberlake, and Thirty Seconds to Mars would highlight the events. The app is currently not available in the United States iTunes Store.