LeTV

Two 'LeTV' stories March 2015 - November 2015

Apple isn’t likely involved with the “mysterious” Faraday Future

Last week on our sister-site Electrek, we reported on Faraday Future (FF), a well-funded California-based startup looking to invest $1 billion to build an electric vehicle factory in the US. Due to the company refusing to disclose its CEO or investors, some media outlets have been reporting that it could be a front for Apple’s Project Titan.

But it isn’t likely for Apple to have any involvement with the company since everything points to it being backed by the Chinese technology company LeTV.
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Chinese smartphone company wins bad taste of decade award, compares Apple to Nazis

Rival tech companies haven’t been shy when it comes to Apple attack ads, but one Chinese company has definitely crossed the line in a promotion for its forthcoming Android smartphone. LeTV has posted to Weibo a poster likening Apple to Nazis, a red Apple armband replacing the Nazi logo.

The underlying message is supposed to compare the claimed freedom of the Android platform with the carefully controlled iOS one, but it’s hard to imagine a more offensive way to try to communicate it.

The image appeared on the verified Weibo account of billionaire CEO of LeTV, Jia Yueting, and was first spotted by The Verge.

Update: Jia Yueting has since apologized, telling us: “I am deeply sorry for publishing the animation ad on Weibo on Friday. In hindsight, it was a misstep and I have amended it. It was insensitive and wrong to try to use such an image in a lighthearted way.”