About the Author

Fred Lambert

@FredericLambert

Fred is the editor in chief and main writer at Electrek. He mainly covers electric vehicles, autonomous cars and ride-sharing platforms.

You can read his work on Electrek, 9to5mac.com and 9to5google.com

You can contact him by email at fred@9to5mac.com

Fred Lambert's Favorite Gear

August 28

Tesla launches portable Qi charger compatible with your iPhone

Tesla is launching a new product today: the ‘Tesla Wireless Charger’.

Surprisingly, the product is not for your Tesla vehicle, but for your smartphone.

August 8, 2017

GM’s Cruise launches beta autonomous ride-sharing app with Chevy Bolt EVs

GM’s autonomous driving division, Cruise Automation, announced the launch of the beta version of its autonomous ride-sharing app currently being used by employees in San Francisco, where they operate a fleet of autonomous Chevy Bolt EV test vehicles.

July 20, 2017

Last year, Apple was rumored to be working on an autonomous all-electric car codenamed ‘Project Titan’. The company later confirmed development work on an autonomous driving platform and CEO Tim Cook even referred to it as “a core technology” for the company, but it showed signs of giving up on developing an actual car.

But now Apple is reportedly working on electric car batteries with China’s biggest battery maker. expand full story

June 29, 2017

Renowned car designer Henrik Fisker is about to officially launch his new electric car company and unveiled its first vehicle, the EMotion, a $130,000 long-range premium sedan.

Ahead of the launch tomorrow, some “great people” at Apple apparently got a preview of the vehicle.  expand full story

Sylvania HomeKit Light Strip

May 9, 2017

On Electrek today, we reported that Tesla’s battery research partner announced that they managed to double the lifetime of the batteries in Tesla’s products 4 years ahead of time.

They achieved that through a new method to test battery cell longevity and we now learn that Apple also bought the same machines developed through the method. expand full story

February 10, 2017

First look at Tesla’s new mobile app with new UI, Touch ID, and widgets

Last month, we published an exclusive report on our sister-site Electrek about Tesla’s upcoming new mobile app: ‘Tesla is about to release its biggest app update yet: Touch ID login, widget integration, and more‘.

August 17, 2016

Apple’s Reliability Director is going to Tesla to scale up production with iPhone-like dependability

With some high profile exceptions, it is generally accepted that Apple ships some of the most reliable high-tech products out there – at least if you believe the customer satisfaction reports. Things are far murkier for Tesla in that department, especially at its relatively early age.

June 1, 2016

After our attempt at explaining the 500% markup on Apple’s new solar array yesterday, further information has now confirmed that Apple’s new stores – starting in the brand new San Francisco location – will be utilizing a new walkable solar glass floor technology for electricity generation. According to a document on Onyx Solar’s website, Apple “has decided to commit itself to OnyxSolar’s designer photovoltaic technology for its new stores. The first of these is located in the heart of San Francisco, the company’s home town.” expand full story

April 29, 2016

The automotive industry is a capital-intensive industry. Fiat Chrysler CEO Sergio Marchionne knows it and that’s why he is open to work with Google or Apple:

“Google can buy every automaker out of petty cash. And Apple — they made a net profit of $24 billion in one quarter. This is nonsense. What are we defending? What?”

In a not yet released 2-hour interview with Automobile Mag‘s Georg Kache, Marchionne discusses the recent rumors of a FCA partnership with Google for self-driving cars and how the automaker wants to position itself in an industry disrupted by the likes of Apple, Google, Tesla and Uber. expand full story

April 19, 2016

Tesla CEO Elon Musk has an affectionate nickname for Apple: The ‘Tesla Graveyard‘. “They have hired people we’ve fired,” Musk said. “We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple”. He made the comment after being asked about the so-called “poaching war” between the automaker and the consumer electronic giant following the start of Apple’s electric car program: ‘Project Titan‘.

We follow who’s coming and who’s going at Tesla pretty closely at Electrek and it’s clear that the two companies share a lot of former colleagues. Tesla’s senior engineering staff and leadership are full of former Apple directors and VPs, while the Cupertino-based company hired quite a few former Tesla engineers, but rarely any senior leadership… until now.

9to5Mac, in collaboration with our sister-site Electrek, has exclusively confirmed and discovered respectively that Apple hired former Tesla Vice President of Vehicle Engineering and former Aston Martin Chief Engineer, Chirs Porritt, to work on “special projects”, and we know that “special projects” is where Apple’s Titan car project lives.

expand full story

April 13, 2016

Betteridge’s law of headlines is that any headline ending in a question mark can be answered by the word no, and Motor Trend was working hard to prove it today. The auto industry publication had a lot of Apple and EV enthusiasts excited today after teasing a reveal set for tomorrow with several design sketches and pictures posted to their Twitter feed:

Is this the Apple Car we’ve all been waiting for? As per the law above… expand full story

February 29, 2016

If there’s indeed a poaching chess game going on between Tesla and Apple, it would appear the automaker is winning in acquiring quality pieces. Just a few week after we exclusively reported that Tesla hired legendary chip architect Jim Keller as new “Vice-President of Autopilot Hardware Engineering”, we now learn that Keller is joined by former DEC Alpha, PA Semi and until earlier this year Apple Director Peter Bannon.

Before Keller left Apple for AMD in 2012, he and Bannon were leading Apple’s processor development since the Cupertino-based company bought their chip making firm PA Semi in 2008. The duo lead the development of Apple’s A4 and A5 processors, which powered most of the company’s mobile devices from 2010 to 2012. Keller then left to develop the Zen architecture at AMD, but Bannon stuck around and developed several other chips for Apple until leaving for Tesla to join Keller last week. expand full story

February 24, 2016

Original Story from our sister-site Electrek

Elon Musk, CEO of both electric automaker Tesla and rocket manufacturer SpaceX, splits his time between his two companies, which he also co-founded and financed with most of his early fortune from Paypal. Now Electrek has learned through sources that Musk will not be the only executive dividing his time between Tesla and SpaceX since the CEO hired Apple’s alloy expert Charles Kuehmann to lead materials engineering at both companies.

Kuehmann is now Vice-President of Materials Engineering at Tesla and SpaceX, where he is responsible for delivering materials innovations, something he is very familiar with after over two decades spent in materials science. expand full story

February 19, 2016

It’s kind of an “open-secret” in the auto and tech industries that Apple is developing an electric vehicle codenamed “Project Titan”, yet for the most part, the Cupertino-based company has been able to keep details under wraps.

In helping keep any development secret, Apple is believed to be using a shell company called Sixty Eight Research based in Sunnyvale, California. Neighbors have recently been reporting heavy security presence and a lot of noise around the location.  expand full story

February 4, 2016

Last month Tesla released its latest ‘Autopilot’ update (v7.1), which we covered intensively on Electrek, but if you are not up-to-date with Tesla’s latest software, the Model S’ Autopilot now includes a new feature called ‘Summon’, which allows Tesla owners to remotely move their vehicle without anyone in it.

At the moment, it is primarily used to get the Model S in and out of a garage easily, but in the future, Tesla CEO Elon Musk says you will be able to summon your car from across the country and it will come meet you while charging at Tesla Superchargers along the way. expand full story

January 28, 2016

Since Tesla launched the Model S in 2012, the automaker has been talking about releasing a software development kit (SDK) to create a full third-party app ecosystem for its 17-inch touchscreen, which acts as a center console for the Model S and X, but despite several inquiries from eager app developers, there has been little communication about the project until now. expand full story

January 25, 2016

Daimler CEO was surprised by Apple’s car effort and progress after a visit to Silicon Valley

Daimler CEO and chairman of the board Dieter Zetsche is returning home from a trip to Silicon Valley where he met directly with several companies, but without naming them specifically. Though he didn’t disclose the companies he met with, Zetsche commented on the car industry effort of some Silicon Valley-based tech firms, namely Apple and Google.

January 11, 2016

During an interview at Tesla’s design Studio in Los Angeles, Tesla CEO Elon Musk commented on Apple’s rumored electric vehicle program, codenamed “Project Titan“. It was hardly the first time the CEO commented on the project, but it always interesting to hear about the possibility of Apple bringing an electric car to market. This time Musk called the project under-development an “open secret” and agreed that Apple is “serious about it.” expand full story

December 11, 2015

Just barely in time for Christmas, Tesla updated its online store to add new apparel and accessories, including new iPhone 6 and 6 Plus leather cases/wallets.  If you have a Tesla enthusiast on your Christmas list, this might be your best last-minute shot for a holiday gift. expand full story

November 10, 2015

After just over a year at Apple, former Mercedes R&D chief Johann Jungwirth left the company earlier this month to join Volkswagen AG as the new ‘Head of Digital Transformation’. Even though his official title at Apple was “Director of Mac Systems Engineering”, the executive was rumored to be working on the company’s electric car codenamed “Project Titan” due to his extensive automotive background and the timing of the hire, which was followed by several other engineering hires with experience in the auto industry. expand full story

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