Electric car Stories January 22, 2016

According to a new report from The Wall Street Journal, the Apple veteran employee who has been overseeing the company’s “Project Titan” electric car initiative is leaving the company. The report, citing “people familiar with the matter,” says Steve Zadesky, who has been with Apple for 16 years, is leaving the company for “personal reasons.”

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Electric car Stories November 9, 2015

Last week on our sister-site Electrek, we reported on Faraday Future (FF), a well-funded California-based startup looking to invest $1 billion to build an electric vehicle factory in the US. Due to the company refusing to disclose its CEO or investors, some media outlets have been reporting that it could be a front for Apple’s Project Titan.

But it isn’t likely for Apple to have any involvement with the company since everything points to it being backed by the Chinese technology company LeTV. expand full story

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Electric car Stories October 22, 2015

At this point the fact that Apple is working on an electric vehicle is all but confirmed. Recent reports show that Apple is searching for a private road-testing site, hired hundreds of workers with automotive industry experience and the company allegedly discussed licensing some technology from BMW. Officials within Apple have yet to confirm the ambitious new product, but CEO Tim Cook acknowledged that the automobile industry is ripe for disruption and it is difficult to imagine them backing out at this point.

The electric car is reportedly codenamed ‘Project Titan’ and it is indeed a project of titanic proportions. Tesla CEO Elon Musk recently made some comments warning the Cupertino company of the complexity of manufacturing cars. Those comments were surprisingly met by mockery from a lot of Apple fans. I think Apple can and will make an electric vehicle, but I’d like to put the project into perspective.

Read the full op-ed on our sister site Electrek.co

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Electric car Stories September 21, 2015

Apple has reportedly hit the gas on its plans to launch an electric car and added another 1,200 employees to the development team, according to the Wall Street Journal. The team working on the electric vehicle has now tripled in size. The reason behind the push? Apple wants to finalize the project in 2019, a full year ahead of the originally-reported 2020 production date.

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Electric car Stories September 18, 2015

The Guardian is reporting that Apple legal representatives met with California’s department of motor vehicles to discuss regulations about self-driving cars. On record, the DMV told The Guardian that “the Apple meeting was to review DMV’s autonomous vehicle regulations”. This news follows reports that Apple is searching for a private road-testing site for its ‘Apple Car’ electric vehicle project.

More interestingly, The Guardian claims to have obtained documents that suggest the Apple Car is close to leaving the lab as the project deemed ‘Project Titan’ has now an official Engineering Program Manager. When a project gets an EPM, it typically means a product is entering the next stage of development and finishing testing stages.

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Electric car Stories July 23, 2015

An SEC filing by Apple shows that the company plans to increase this year’s spend on product development by $1.5B, reaching a total of $5.9B by the end of September, reports Business Insider. At the same time, Apple is cutting its forecast capital expenditure by $1B, which the company told the WSJ was due to efficiency savings.

A company spokeswoman said Apple lowered the forecast because it was able to spend more efficiently for tooling equipment and facilities. “There are no changes in our product plans,” she said.

Apple explores a great many potential new product ideas, and the increased spend on product development could conceivably indicate that the company is choosing to invest more heavily in one of these, BI speculating that it may be the long-rumored Apple car …  expand full story

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