Life on iPad Stories January 13, 2014

Poll: What do you think about Apple’s “Your Verse” iPad Air ad?

Continuing its “Life on iPad” campaign, Apple released its new “Your Verse” iPad Air ad yesterday featuring a motivational voiceover of Robin Williams from the film “Dead Poets Society”. While the ad has been largely received well, it has not been without some criticism by many citing its tone and some extreme use cases for the iPad. What do you think? Does the “Your Verse” ad inspire you to do more with the iPad? Does it miss the pitch by using extreme edge cases or does it fall flat altogether? Let us know in our poll below:

Life on iPad Stories November 21, 2013

Apple has published a new page on its website titled “Life on iPad.” The page highlights stories of iPad usage in a variety of capacities from Broadway to the operating room. The page also features the video from the iPad Air keynote showing the iPad in many of these same uses.

There are six total stories on the page, each with an entirely different take on how businesses and individuals are using the iPad to to improve their jobs. For example, a page on Siemens Energy’s wind power division details how iPads have replaced countless pages of manuals and repair plans for workers working 250 feet in the air.

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Life on iPad Stories October 23, 2013

Apple has posted several videos featured during yesterday’s Apple iPad event on YouTube including the ‘Pencil’ iPad Air ad featured above. Check out the rest below: expand full story

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