Microsoft gives up on consumer phones, claims Windows Phones down but not out
Ten months after Microsoft wrote-off its Nokia acquisition, the company has now announced that it is effectively out of the consumer phone business. It is cutting 1,850 jobs, and setting aside almost a billion dollars to cover the costs of exiting the business.
Microsoft on Wednesday announced plans to streamline the company’s smartphone hardware business, which will impact up to 1,850 jobs. As a result, the company will record an impairment and restructuring charge of approximately $950 million […]
“We are focusing our phone efforts where we have differentiation — with enterprises that value security, manageability and our Continuum capability, and consumers who value the same,” said Satya Nadella, chief executive officer of Microsoft.
The company recently saw its market share fall below 1%. While Microsoft is – for now – insistent that it has a future in the corporate smartphone business, the reality seems doubtful …