Apple often acquires small startup companies very quietly and without any formal announcement to bolster its own services, and a new report from TechCrunch claims that the company acquired Ottocat in late-2013. Ottocat was a startup that focused on developing a system to organize and discoverĀ apps based on increasingly specific subcategories. Apple currently uses this technology to power the “Explore” tab in the App Store, as seen above.

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