Packaging and labeling Stories August 13, 2015

Internal Apple memo on third-party packaging reveals that ‘consistent product shot photo angles’ are part of the spec

We first revealed last month that Apple is requiring a number of third-party accessory suppliers to revamp the packaging of products sold in the company’s retail stores to provide a more Apple-like appearance. We knew then that the detailed spec included mostly white packaging, simpler fonts, new photography, higher-quality materials, and more consistent compatibility labeling.

A copy of an internal memo obtained by Business Insider reveals that the requirement for new photography extends as far as “consistent product shot photo angles.”

The new designs bring an elevated look and feel to our third-party bags and cases while creating consistency across the brands to make our Accessory walls more visually appealing and easier to navigate.

In quoting from the memo, BI says that it has slightly rephrased it to protect its source after learning that Apple has begun issuing slight variations to internal communications issued to different groups of people, to help it identify sources of media leaks.

We got our first look at the new packaging a few days after we first learned of it.

Packaging and labeling Stories August 29, 2013

A news report out of Baltimore demonstrates the level of counterfeit Apple products that are being sold right under our noses in malls, some of which undoubtedly share space with an Apple Store.

Officers said they raided the Cyberion store and the ST Tech Pros kiosk last Friday and recovered hundreds of fake Apple products that were being sold as authentic factory replacements.”These organizations that make these products are using substandard materials. They are doing everything they can to make them look like the real thing,” said Greg Shipley with the Maryland State Police.

While this particular bust may have been an isolated incident, if you’ve been to a US mall in the past few years, you’ve likely seen kiosks with fake Apple products. They are everywhere.

The items recovered from the Baltimore Mall included: expand full story

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