Apple has just announced that preorders for iPhone 6 and iPhone 6 Plus have topped all previously set records, achieving 4 million sales in the first twenty-four hours. In the press release, Cook said he is thrilled that customers love them “as much as we do”.

Apple® today announced a record number of first day pre-orders of iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours. Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October.

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