Apple has long been known to extravagantly deck out its own retail stores with eye-catching window displays featuring flagship products at key times, and unsurprisingly it’s treating the 24 window displays that wrap around Selfridges’ high-end retail store in London just the same. Profiled today by Wallpaper.com, the massive display of detailed floral shots easily catches the attention of window shoppers to advertise the Apple Watch. The profile also shows previous themes used by Apple to advertise the Apple Watch’s availability at the high-end retailer and includes some interesting details about the display as well: expand full story
Selfridges Stories August 20, 2015
Selfridges Stories April 9, 2015
Tim Cook reported to be in Paris, likely for Apple Watch launch in Galeries Lafayette (update: or not)
Update: Another French site, Macplus, says it has “confirmation” that Cook will not be in Paris tomorrow, but does not state a source for this.
Mac4Ever is reporting that Apple CEO Tim Cook is in Paris, likely for the Apple Watch launch in the upmarket Galeries Lafayette department store. The Apple Watch section of the store spans four balconies and is set for its grand opening at 9am tomorrow.
The similar section within the Selfridges department store in London opens the same day, and with the two cities just a 45-minute flight (or 2 hour train away, it seems likely Cook will put in an appearance there too. Visits to nearby Apple Stores in both cities also seem a reasonable bet, London’s Regent Street store is very close to Selfridges.
The watch saw mixed reviews yesterday, with the general consensus that it was easily the best smartwatch on the market but suffered from a number of usability issues–and several reviewers were still trying to figure out whether it really had a useful role to play in their daily lives.
Selfridges Stories March 27, 2015
We reported last month that Apple was creating Apple Watch displays inside department stores in London and Paris, adding earlier this month that Tokyo was joining the party. All three stores-within-a-store are now official, with entries on Apple’s website. As we previously noted, the locations are Selfridges in London, Galeries Lafayette in Paris and Isetan Shinjuku in Tokyo.
All three are opening on April 10th, the same day Apple Watchs are available for preview and pre-orders in Apple’s own retail stores, and are being given a high-profile presence in each department store … expand full story