Sergio Marchionne

Two 'Sergio Marchionne' stories October 2015 - April 2016

Fiat Chrysler CEO opens up on potential Apple or Google partnership to build cars

The automotive industry is a capital-intensive industry. Fiat Chrysler CEO Sergio Marchionne knows it and that’s why he is open to work with Google or Apple:

“Google can buy every automaker out of petty cash. And Apple — they made a net profit of $24 billion in one quarter. This is nonsense. What are we defending? What?”

In a not yet released 2-hour interview with Automobile Mag‘s Georg Kache, Marchionne discusses the recent rumors of a FCA partnership with Google for self-driving cars and how the automaker wants to position itself in an industry disrupted by the likes of Apple, Google, Tesla and Uber.
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Ferrari chairman believes Apple will build a car amid growing EV rumors

Ferrari’s CarPlay integration

Speaking today on CNBC, Ferrari chairman and Fiat Chrysler CEO Sergio Marchionne spoke affirmatively when asked if he believes Apple will make a car. The Ferrari boss explained that he believes the automobile space is one in which Apple can exhibit its skills, clarifying that he believes Apple will have a car assembled rather than building it on their own. Marchionne added that Apple has not approached Fiat for being its partner for assembling a car.

When asked if Fiat could become the Foxconn in Apple’s car supplier equation, the Ferrari chairman reacted negatively to the thought of being a low margin supplier in the car space for Apple, but admitted that car markers are positioned to work with partners like Apple and Google as the industry changes. Interestingly, Apple’s Eddy Cue has had a seat on Ferrari’s board for nearly three years.
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