simplicity

Update: I referred to the rather misleading headline the Guardian had chosen, and Segall has now posted on his own site that “the Guardian chose to give it a click-bait headline that contradicted my point of view.”

Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.

Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.

While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …

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Following the introduction of Apple’s new iWork apps at its iPad Air event earlier this week, an increasing number of users have taken to Apple’s support forums to voice concerns over the removal of features as the apps receive new simplified user interfaces that bring them more in line with the iOS versions. Several pages of complaints from users in Apple’s forums point out that many features, those mostly used by power users, have been removed from Apple’s new redesigned version of Pages:

Why does Apple get rid of so many useful features in new pages? iWork 13 has been a huge disappointment and nothing more than a downgrade to match the capabilities of the iOS iWork apps.  If Apple simply made performance upgrades to iWork 09 I would have been happy.  I hope there is a way to get back to the most up to date version of iWork 09.

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It comes down to this. Apple has discontinued Pages in its entirety. You can no longer download it or purchase it, and Apple won’t support it. Apple has simultaneously introduced a completely new and different product, also called Pages, that is designed for different users and different use cases. Despite the name, it is not a successor to Pages (old), except in the licensing terms, it is completely a completely different species of animal. Those of us who depended on Pages (old) cannot use Pages (new). We have to save all our Pages files in a widely used format and import them into a new word processor that supports the formatting.

Pages isn’t the only app, users are also hitting Apple’s forums to list features that have been removed from the redesigned versions of Keynote, Numbers, and iMovie:
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