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App Store becomes EA’s biggest retail partner by sales for the first time in June

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As noted by VentureBeat, EA revealed today during its earnings call with investors that for the first time, Apple has become “EA’s biggest retail partner as measured by sales” as a result of the App Store. It’s a big announcement for the publisher that previously sold the majority of its content through retail channels for console games, and it could be a sign that EA will be investing more in iOS and other mobile titles in the months to come. In its earnings release, the company noted that it was “the #1 global publisher in the iOS game market in the June quarter,” and also highlighted a few of its more successful iOS titles, including: The Simpsons: Tapped Out, Real Racing 3, and The Sims:
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