Despite impressive ads, Media Arts Lab execs reportedly frustrated with Phil Schiller’s lack of focus
http://www.youtube.com/watch?feature=player_embedded&v=Zr1s_B0zqX0
Yesterday at its WWDC keynote presentation, alongside the expected design overhaul in Apple’s upcoming iOS 7, the company briefly showed off a slightly new direction for its ad campaigns going forward. While it kicked off the presentation with a video describing its focus for the new simplified design elements in iOS 7 (below), Bloomberg reports that its latest ad (above), which just started appearing on TV last night, marks a new direction for Apple’s marketing efforts. It also claims that Apple’s meetings regarding the company’s marketing message have become less focused following Steve Jobs’ death now that Apple’s senior vice president of marketing Phillip Schiller is in charge:
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