Windows RT Stories December 18, 2013

Comparing the newest Apple, Nokia marketing spots makes us weep for humanity

There’s been no shortage of debate regarding Apple’s latest holiday commercial as some have found it inspiring and emotional as others find it ridiculous and lacking a clear message. There will be debate in the coming weeks over Apple’s intentions with the message and whether or not they succeeded in tugging at our heartstrings. That being said, Apple looks like a gem, an angel, a bright light on a dark road compared to Nokia’s newest ad for the Lumia 2520. It’s true that Apple may have paused its traditional product-first advertising angle and replaced it with an arguably emotional holiday spot for the iPhone 5s, but it works leaps and bounds better than Nokia’s latest embarrassing excuse for advertising.

Windows RT Stories May 10, 2013

“It’s like giving a glass of ice water to somebody in hell”

That’s what Steve Jobs said of iTunes for Windows when asked why Apple made its software for competing Microsoft users in 2007.

But times have changed. Apple continues to make/support iTunes for Windows desktop computing environments, but it doesn’t need Microsoft’s outlier tablet users who now represent the third largest share of tablet OS behind iOS and Android (by the way, don’t expect iTunes for Android any time soon either).

In fact, the iTunes ecosystem is a competitive advantage as Apple sells its iOS tablets, smartphones and TVs against Android and now Windows 8 devices. Where Windows dominated the userbase in the early 2000s, Apple now is the leader in the current ecosystem race.

That’s why it comes as no surprise that Microsoft’s Windows division CFO Tami Reller is telling folks not to expect a Windows 8 ‘Metro’ iTunes app:

“You shouldn’t expect an iTunes app on Windows 8 any time soon,” said Tami Reller, chief financial officer of Microsoft’s Windows division. “ITunes is in high demand. The welcome mat has been laid out. It’s not for lack of trying.”

It should be noted that Microsoft has been dragging its feet in delivering the once ubiquitous Office Suite of applications for iOS which is now letting competitors (Like Pages/Numbers/Keynote and Google Apps) thrive on the now dominant iOS and Android touch platforms. expand full story

Windows RT Stories October 17, 2012

Microsoft’s Surface OS is large, just like the pixels on display

The 32 GB Surface tablet costs the same as the 16GB iPad, but it also comes with twice the storage capacity—or at least that’s what everyone thought until Microsoft’s AMA on Reddit yesterday.

Daring Fireball just linked to one of the Surface Team’s responses that regarded how much free space the tablet actually has available:

So, the entry-level Surface delivers 20 GB of free space with Office and a few apps, eh?

In case you did not know, the iPad’s OS consumes around 1 GB of space. But that’s not all: Microsoft’s Steven Bathiche handled more questions as to whether the Surface’s display stands up to the new iPad’s Retina display.

After giving a long-winded description of Microsoft’s ClearType display technology, Bathiche concluded, “[sic] Doing a side by side with the new iPad in a consistently lit room, we have had many people see more detail on Surface RT than on the Ipad with more resolution.”

Again, in case you did not know, the current iPad offers a 2,048-by-1,536-pixel resolution. Surface for Windows RT has a 1,366-by-768-pixel resolution.

The full AMA thread: IAm Panos Panay, GM of Microsoft Surface, AMAA – Ask Me or My Team Almost Anything

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