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Apple updates Final Cut Pro X with new features as part of campaign to win back pros

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Following reports this morning that Apple was preparing to a launch a new campaign on its website to lure skeptical professionals back to Final Cut Pro X, Apple has now pushed out updates to the app in addition to smaller updates to its Motion and Compressor apps.

Version 10.0.8 of the ‘Final Cut Pro’ Mac App Store app brings a number of new features and enhancements, many of which focus on improvements for professional users. Among the updates is support for Sony XAVC codec up to 4K, the ability to view “ProRes Log C files from ARRI ALEXA cameras with standard Rec. 709 color and contrast levels,” and a long list of editing fixes, tweaks and enhancements that have been highly requested by pro users.

Apple has now updated its website with the new Final Cut Pro campaign we mentioned earlier. It includes a feature with acclaimed director Tsui Hark and Canada’s largest newspaper The Globe and Mail. The ‘What’s New’ Final Cut Pro product page was also updated to show off some of the new features in today’s update such as support for the Sony XAVC codec.

Apple also updated Compressor and Motion today with minor updates that include fixes.

A full list of what’s new in Final Cut Pro X, Compressor, and Motion is below:

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