Bloomberg (adds to thereports that Sprint will differentiate itself from AT&T and Verizon iPhone offers by offering a truly unlimited plan.

Sprint, the third-largest U.S. wireless carrier, plans to begin selling the device in mid-October under a deal with Apple for the next model, the iPhone 5, said the people, who wouldn’t be identified because the plans aren’t public. Becoming the country’s only operator to offer the device with unlimited data service for a flat fee may help Sprint draw customers from AT&T and Verizon Wireless, which already carry the phone, they said.

Sprint, probably because it has to, offers reasonable plans without data capping or tiers.  Its subsidiary Virgin Mobile would be even better with its $35-$55 unlimited plans.

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