Flipboard has finally released its excellent iPhone app (what better way to start this morning?) and Apple’s senior vice president of worldwide marketing Phil Schiller is clearly one of avid fans of the social news reader app. He just posted this short message via his Twitter account, approving of Flipboard for iPhone:
New Flipboard app for iPhone is very nice.
Couldn’t agree more. According to Flipboard CEO Mike McCue, Flipboard is now installed on one in ten iPads and has been downloaded more than 4.5 million times. Last year, Flipboard was named the iPad App of the Year. It’s interesting that the team had originally secured an impressive $60 million to fund development of the iPad version. With the yesterday’s update Flipboard became a trending topic on Twitter.
Schiller along with iOS chief Scott Forstall has been one of the very few Apple executives to maintain an account on the popular micro-blogging service. He hasn’t been tweeting much, though. To this date, his account was used to send only 127 tweets, unlike his colleague Forstall who hasn’t tweeted publicly yet.
A month ago Apple tweaked Schiller’s title, dropping “Product” from his previous title of senior vice president of worldwide product marketing. Some think the subtle change might reflect a change in responsibilities.
Flipboard for iPhone sports an efficient interface nicely optimized for a smallish iPhone screen and includes the new social Cover Stories feature that “contains a constantly updated selection of interesting articles and photos being shared with you right now” through social media sites such as Facebook, Instagram, Twitter and other sources. The CEO also announced today at the LeWeb 2011 conference in Paris that Flipboard will continue expanding to additional countries and said the company might sell full-page adverts to publishers, priced between 10-15 times the cost of banner ads.