A Canadian TV advertisement for iCloud on the iPhone, titled “Melody,” surfaced recently. The 30-second video starts with a shot of Jonah Lehrer’s “Imagine: How Creativity Works” front cover (Whoops!). Lehrer acknowledged last month that he fabricated quotes attributed to Bob Dylan, and publisher Houghton Mifflin immediately recalled and stopped sales of the popular book’s electronic and physical versions. The remainder of Apple’s ad highlights iCloud in conjunction with iTunes, iTunes U, Camera, SMS, and more.

Check it out: Melody

It is worth noting that readers have spotted the ad airing internationally over the past few weeks:

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