.

It sounds like actor Jeff Daniels, of “Dumb and Dumber” and “Newsroom”, narrates the first iPhone 5 ads.

“Thumbs” shows how the 4-inch screen is tailored to the windshield-wiper motion of your thumb:

“Cheese” shows the new panorama feature with a comical “cheeeeeeee *breath* eeese”:

Two more and a poll below:

“Physics” asks how the iPhone can get smaller (thickness) and bigger (screen size). O.K., that is not hard to figure out.

And finally—EarPods get their own little commercial:

Go to Apple.com to view all four.