Chief Executive Officer Tim Cook just revealed, during Apple’s fiscal Q4 earnings call, the company sold 1.3 million Apple TVs this quarter. Apple further sold 5 million units total in 2012—double the previous fiscal year.

Cook on the growing success of Apple TV:

“For Q4, we sold 1.3 million. That’s up over a 100 percent year-on-year. That means that we sold more than 5 million Apple TVs during the fiscal year, which is almost double the previous year. We sold 2.8 the previous year. And, so, the business continues to do very well. But, if you look at the size of revenue of this business versus our other businesses, it’s quite small. So, it still has hobby label. However, it’s beloved hobby. And, we continue to focus on it and continue to believe there is something more there.”

Follow 9to5Mac’s live blog for more minute-by-minute details from the call.

Related articles

Enhanced by Zemanta

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s