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Chevrolet kicks off new ad campaign highlighting Siri Eyes Free feature in 2013 Sonic

http://www.youtube.com/watch?v=2AtPakZmF_M

GM announced in November 2012 that it would bring the Siri’s Eyes Free feature to the Chevy Sonic and Spark vehicles in 2013, and it officially became the first company last month to offer the enhanced Siri integration in its vehicles. GM has today kicked off a new marketing campaign to highlight the feature that allows drivers to activate Siri through a dedicated button on the steering wheel in its 2013 Sonic.

Apple originally announced a number of automakers that would include support for the feature in future vehicles, including: BMW, Mercedes, Land Rover, Jaguar, Audi, Toyota, Chrysler, and Honda. Honda confirmed earlier this year that Siri Eyes Free would be available in its 2013 Accord, Acura RDX, and ILX models.

Some more videos showing off Siri Eyes Free are below:

We got some hands-on time with the feature at Chevrolet’s booth at CES in January 2013:

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s Logic Pros series.