We didn’t get any updates to Apple TV at WWDC this week like some were hoping for, but yesterday Comcast–one of the cable companies that has been rumored to be in discussions with Apple over a new and improved Apple TV service– unveiled its next-generation cable box arriving this fall. On top of a brand new UI and platform dubbed “X2″, the company also gave us a look at its revamped iOS apps & a new controller with voice control features that will let you search by actor, show type, series, etc.

Comcast-X2-02While showing off a new slick UI with recommendations and brand new, customizable guide views, the company also showed off integration with apps such as Pandora, Rotten Tomatoes, and zeebox for ratings. Within the new apps section (shown at 16:40), we see integration with Facebook, Pandora, Instagram, Xfinity Home apps, and much more.

An interesting aspect of the presentation, Comcast CEO Brian Roberts noted that the company sees the new open platform as being an open architecture that would allow for a “family of boxes” and a family of personalized remotes. We’re not sure if that means the company has plans to integrate third-party hardware with its platform, like an Apple TV for example, but it’s clear Comcast has no plans on completely getting rid of its own cable box anytime soon. It also doesn’t look like Comcast is waiting around for Apple to revamp its TV service with apps and voice control, and we also got a quick look at the new X2 experience running on an iPad and iPhone (pictured right).

(via AllThingsD)