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To go along with his complete redesign of iOS, Jony Ive’s official executive title at Apple has been flattened to drop the word “Industrial.” The change is notable as this new title plants Ive’s position as being where the buck stops for the design of all of Apple’s products…

Ive’s former position as chief of hardware design was expanded to provide “leadership and direction” for Apple’s interface teams last fall in tandem with Scott Forstall leaving Apple.

However, the official change in title only occurred last week: the week in which the flatter, newly colored iOS 7 was revealed for the iPhone, iPad, and iPod touch.

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