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Just two short months ago, Nook manufacturer Barnes & Noble was telling the world that it was moving out of the tablet business and focusing on content. Now it appears the company is scrapping that new strategy and going full-speed ahead with their original plans (memories of Netflix’s Qwikster plans are brought to mind).

Although the Nook business has been hurting Barnes & Noble’s bottom line since its inception – and the revenue continues to decline – CNET is reporting that B&N president today stated the company “intends to continue to design and develop cutting-edge Nook black and white and color devices” and one new Nook will be launched before the end of the year.

With the company losing nearly $87 million in the last quarter and lack of CEO (former CEO William Lynch resigned back in June and the company isn’t currently looking for a successor) paints a sad picture for the ailing company.

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2 Responses to “Barnes & Noble changes its mind, will stay in the tablet business”

  1. lizwinn says:

    “Me, too”, is rarely a rallying business cry. B&N just doesn’t do it as well as Amazon, on any level, and that’s how we decide where to spend.

  2. John Lopez says:

    What a ridiculous article. With 6 million customers and a cloud based eco-system of books that publishers support plus a growing education base NOOK is hardly the poor pathetic entity you described.