While everyone was expecting Apple to introduce its new colourful iPhone 5c as a “lower-cost” option, Nokia today announced a truly low-cost device with its new $29 Nokia 108.

Compare that with the $29 Apple is charging for just the case-the one no one seems to like— for its low-cost offering. iLounge got theirs a little early and described it:

The silicone rubber case is lined with microfiber on the inside, and includes Sleep/Wake and volume button protection. It’s quite light, with the empty space left by a 5 x 7 grid of 5/16″ holes helping to keep the weight down, while also oddly exposing only portions of the iPhone 5c’s rear labeling.

Nokia’s camera phone does calls, text, video capture, and also includes an up to 32GB of memory, an MP3 player, FM radio, Snake the game, and battery life up to 31 days on standby. It also has colourful red, white, black, yellow and cyan back plates that can be removed and swapped for other colors.

As Benedict Evan’s wrote a few days ago, the disparity in what Apple and Nokia can get for their wares is quite striking.