logitech-caseplus-iphone

Logitech’s new Case+ allows iPhone users to take advantage of several different accessories without having to go through the trouble of prying off and installing new hardware every time a different need arises.

This modular system utilizes the Case+ as a foundation, to which three versatile accessories magnetically attach. The included accessories are as follows:

  • +tilt a kickstand and cord keeper
  • +energy to double your iPhone’s battery life
  • +drive car window/dashboard mount

Logitech believes Case+ strikes a perfect balance of style and function:

Our new collection helps people customize their smartphone to make the most of it in any situation, whether at home, in the car or on the go. And, each solution is designed to fit seamlessly into your mobile lifestyle and look good.

The metal plate on the back side of Case+ is not only paramount to creating a strong magnetic connection, but also helps to protect the iPhone from bumps and drops.

The Case+ Module System is now available for preorder ($199.99) and is expected to begin shipping later this month. Use the coupon code logisave5 at checkout to save $5 on your order.


Full press release and product videos follow:




Logitech Unveils Innovative New Smartphone Case Solution
New Logitech case+ Modular System Selected as 2014 Edison Award Winner

NEWARK, Calif. — May 1, 2014 — Logitech (SIX: LOGN) (NASDAQ: LOGI) today announced a suite of mobile accessories designed for the iPhone® 5 and iPhone® 5s that combines beautiful design with unparalleled function. The  HYPERLINK “http://www.logitech.com/news/caseplus” Logitech® case+ serves as the foundation of the system, which will be sold as a collection and includes an array of practical yet beautiful add-ons that enhance the functionality of your phone.
The magnetically mounted additions to the case+ include the Logitech® +tilt, a kickstand and cord keeper, the Logitech® +energy, which is designed to double your phone’s battery life, the Logitech® +drive, which is a mount for a car window or dashboard, and the Logitech® +wallet, which lets you bring your cards and cash along when you’re on the go. Collectively, the new solutions give you sleek protection and a host of new features.
“When it comes to smartphone use today, market trends show people value both style and function,” said Ariel Fischer, director of product marketing at Logitech. “Until the availability of the Logitech case+ system, there hasn’t been a solution that marries both. Our new collection helps people customize their smartphone to make the most of it in any situation, whether at home, in the car or on the go. And, each solution is designed to fit seamlessly into your mobile lifestyle and look good.”
Already selected as a 2014 Edison Award winner, recognized for creative design and innovation, the Logitech case+ accessories work together, making it easy for you to do what you need to do, no matter where you are. The new accessories include:
case+
The case+ is a protective case that serves as the foundation of the system. Key to the functionality is a metal plate across the back of the case, which provides style and an added layer of protection, and also serves as the mounting plate for the magnetic system.
+tilt
With gentle curves, a soft-touch finish, modern colors and two different cover materials, the +tilt adds both style and function to your iPhone 5 or iPhone 5s. With a kickstand, earbud wrap and magnetic mounting, the +tilt gives you the tools you need to get through your busy day with style to spare.
Its magnetic free-mount system lets you attach your smartphone to any metal surface – from your fridge to a file cabinet – so you can follow a new recipe or video chat with colleagues, hands free. When you want to watch a favorite video, just fold the +tilt into a kickstand for easy viewing. And when it’s time to put away your earbuds, simply wrap the cord over your smartphone, then fold and remove the +tilt panel for quick and hassle-free storage.
+energy
The +energy adds both style and extra power to your case+ covered iPhone 5 or iPhone 5s. With a free-mount battery panel, you’ve got power when you want it. Just snap the +energy battery pack onto your phone and you can get double the power of your battery. With the +energy you get unparalleled quality, cutting-edge technology, unrivaled design and extraordinary simplicity.
+drive
The +drive delivers a one-touch modern phone mount for your car. When your case+ covered smartphone is helping you navigate the road or keeping you entertained in the car, you need an easy way to secure it without distracting you. The +drive mount adheres to your windshield or dashboard through a suction cup with a single twist action to lock it in place. With the help of the case+ protective case, your iPhone magnetically mounts with one touch to keep your phone secure and visible at the same time. The +drive also comes with a universal adaptor that allows a second smartphone to be used with the system.
+wallet
The +wallet turns your case+ into a slim, stylish wallet that conveniently keeps cards and cash at your fingertips. With magnetic coupling, the +wallet instantly unites your phone and wallet into one pocket-friendly design. To keep your credit cards and hotel keys safe, the +wallet features Magnashield technology, which protects the contents of your wallet by creating a barrier to prevent demagnetization. The +wallet stylishly solves your pockets’ problems, uniting everything you need when you’re on the go.
Pricing and Availability
The Logitech case+ collection is expected to be available in the U.S. beginning in in May 2014, for a suggested retail price of $199.99. For more information please visit HYPERLINK “http://www.logitech.com” \hwww.logitech.com.
About Logitech
Logitech is a world leader in products that connect people to the digital experiences they care about. Spanning multiple computing, communication and entertainment platforms, Logitech’s combined hardware and software enable or enhance digital navigation, music and video entertainment, gaming, social networking, audio and video communication over the Internet, video security and home-entertainment control. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).

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3 Responses to “Logitech’s new Case+ accessory suite aims to make your iPhone more versatile than ever”

  1. 199 dollars. For a case. All I’m going to say is ouch.

    Like

  2. This kind of thing has been tried so many times before and it’s never taken off.

    Handspring anyone? iPaq? I bought into two different ecosystems like this over the years and both failed within two years. Consumers apparently don’t want this kind of thing.

    Like

  3. Nick Greco says:

    Great article Dan. I agree with Francesco, $200 is way to much for a case that only adds extended battery life, a small tilt ( which could be incorporated within the main case ), and a suction cup for car windows.

    Like