Dominos announced today that its launching a new voice ordering feature in its iPhone and Android apps that is powered by Nuance’s Nina Mobile voice speech recognition, speech synthesis and natural language understanding technology. The company says the feature will provide “a human-like, conversational customer service experience that allows users to speak an order and quickly add items to their cart.” Imagine opening the app and placing your order by saying, for example, “I’d like a large pizza with extra cheese, pepperoni and onions” or “I’ll take a 14-piece order of Hot Wings”.

“There will be a day where typing on keyboards or with thumbs on mobile devices will come to a close; we want to be the ones who continue to advance the technology experience – hand-in-hand with our customers,” said Patrick Doyle, Domino’s Pizza president and CEO. “Our mobile app users who are a part of this launch are truly helping set the foundation for the innovations of today, that will soon enough become the standards of tomorrow.”

The platform, in partnership with Nuance, will redefine technology convenience – and puts Domino’s at the forefront of an intuitive ordering method that is a true first within both traditional and e-commerce retail.

With the updated app rolling out today, you’ll also be able to browse menus, coupons and navigate through the app using your voice. The feature rolls out in beta today and is available in the updated Domino’s Pizza app for iOS now.