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Android may have the raw numbers, but iPhone users have always been the ones to make the most use of their phones – from web browsing through enterprise to paid apps. Mobile analytics company Flurry reports that one Android brand has finally caught up – but only in China.

Over the past 6 years, the average Apple iPhone consumer has spent more time in apps than consumers of every Android device we track- by a wide margin. This year, it looks like the story is about to change. In an analysis we conducted on a random sample of 23,000 devices in China throughout January 2014, we found that Xiaomi is now in the lead as far as time-spent in apps is concerned.

It’s no coincidence that the brand is Xiaomi. The company, and its CEO, has blatantly copied Apple’s marketing approach in every way from product launches right the way down to the Steve Jobs style clothing of the company’s founder. The company even recently announced an iPad mini clone known as the Mi Pad.

Xiaomi’s antics have so far been ignored by Apple, which has been focusing on developing good relationships with China, but given the company’s ambitious international expansion plans, there may come a time when Apple has to take a harder line.

(via TNW)

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4 Responses to “‘Apple of China’ brand Xiaomi pips iPhone in latest Chinese app usage stats”

  1. Apple of China? Ridiculous. More like Samsung of China – all they do is copying.

  2. demeetreee says:

    It only shows that their apps lag so much , which explains the longer in-app time.
    Also, it is only obvious that you spent longer in an app if you have to draw each character if you type something