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Microsoft mocks Siri again in new commercial for Cortana & HTC One M8 (Video)

[youtube=https://www.youtube.com/watch?v=nRV76VbTq-8]

Microsoft, like Samsung, has been no stranger to directly going after Apple products in its latest TV commercials and online ads. Today, Microsoft has released yet another Siri-bashing ad comparing it to Windows own Cortana voice assistant feature on the HTC One M8.

Earlier this summer during its developer conference, Microsoft released its first ad going after Siri and comparing its functionality to the new Cortana personal assistant feature for Windows mobile devices. The previous commercial focused on the latest Nokia Lumia, while today’s ad highlights the recently announced Windows version of the HTC One M8.

Microsoft also taken on other Apple products in its recent ads including side-by-side comparisons of the MacBook Air and its Surface tablet in a commercial currently airing on TV.

Here’s to hoping Apple has some big Siri improvements up its sleeve that will come alongside the new iPhones later this month and possibly be at the heart of its wearable product also expected to be unveiled at its September 9 event.

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Comments

  1. Robin van Overdijk - 10 years ago

    it’s actually pretty funny “yes, and i’m sitting on it”…. made me giggle…

  2. Matt D (@MattyD22201) - 10 years ago

    This is the first comparison video that I have to agree on. Im not sure how the dual speakers sound, but it would be nice if Apple could do something similar.

  3. herb02135go - 10 years ago

    These commercials are very accurate.
    There are many areas where Apple products fall behind, which is due to the fanatical nature of its customers who will buy anything shiny.

    • samuelsnay - 10 years ago

      As opposed to Apple haters, who troll websites like this one because they’re either jealous, insecure, or have absolutely no life (or any combination of the three).

      Go buy your cheap plastic POS knockoff and spend time figuring out how it works instead of trolling people who wouldn’t give you the time of day in real life.

      • herb02135go - 10 years ago

        I wouldn’t ask you for the time of day as I’m not certain you would know how to read a digital clock.

      • Edison Wrzosek - 10 years ago

        Guessing Herb the Dufus here doesn’t even have a smartphone, probably using a Nokia 3390 cause he’s too lost without Snake.

        GTFO hating troll.

    • Edison Wrzosek - 10 years ago

      You seriously have no life, all you do is come into Apple discussions to bash Apple. What a sorry sack of shit you are.

      GTFO

    • jnapps - 10 years ago

      You seem very fair and even handed. And your time is very valuable.

  4. zBrain (@joeregular) - 10 years ago

    does cortana really sound like that?

    somehow i am not sure siri sounds like that…

  5. latinoboyboy - 10 years ago

    Siri doesn’t sound like that anymore. Her voice is much more natural now.

    • Russ Roberge - 10 years ago

      Agree. I used Apple products until about 3 years ago. They simply aren’t keeping up anymore, rather than being on the leading edge of innovation. I have no brand loyalty….just want the most for my money, and it really isn’t Apple anymore. I suppose they deserve some credit for convincing their faithful to stand in line for hours and hours to pay too much for products that are obsolete when they’re sold. It’s an odd phenomenon.

  6. borntofeel - 10 years ago

    False advertising. Siri has been using a different voice for over a year and Cortana certainly doesn’t sound like that. I hope Apple sues.

    • herb02135go - 10 years ago

      Yea, please Apple, sue. We want you to spend more time on litigation than innovation.

      Plus, it’s so entertaining when you air the corporate dirty laundry.

      • charilaosmulder - 10 years ago

        Are you really that stupid to think that Apple will send their engineers as a replacement of their lawyers?

        You’re as clueless about Apple as I am about why you’re fooling around on a website full of Apple related articles you’re clearly not interested in.

      • herb02135go - 10 years ago

        Well, charila, the engineers and Lawyers are both funded by your fanatical throwing money at Apple products.

        This is a fun website. I like to read the ways Apple is promising features that Samsung had now.

        I used to be a diehard Apple consumer (not a sheep or cult member) and enjoyed my first Iphones.
        Then, when I tried Samsung I finally realized what Iphone was not offering.

        You should try another brand. You are missing a lot.

      • charilaosmulder - 10 years ago

        Yet somehow you fail to understand that Samsung’s not offering many useful features found on iOS (+Mac as a whole). Still, you’re throwing loads of money at Samsung, who puts your favorite features in a plastic shell that has a comparable production cost.

        I happen to rely on many professional applications on iOS’s desktop counterpart which your S5 doesn’t have. I value having the world’s best apps on the iPhone from Apple’s App Store. I love being able to access notification center, control center and the Today view from everywhere (in-app, homescreen, lockscreen). I love replying to notifications without having to pull down notification center or leaving the app. I really like how every app is optimized for the exact screen size, resolution, aspect ratio, and even processing power, be it on iPhone or on iPad. AirDropping files to multiple nearby contacts over wifi-direct without bumping phones is a breeze. And the list goes on. I don’t value excessive choice, huge inaccurate pentile displays, the lack of a complete digital needs solution, buying from a company that has no ethics at all, having no vision and loading the OS with services that overshadow Google’s, gigabytes of gimmicks that no one uses, multiple apps for the same purposes, ruining Androids design language, and delivering OS updates months after release if at all.

        The lesson? Different people have different needs. If sammy’s perfect to you, that doesn’t mean sammy even remotely suits my needs. Now please stop spreading BS and/or opinions, calling them facts or critical thinking. You’re fighting a cult you’re clearly jealous about. The result is that everybody dislikes you here.

      • Go cry to Samsung as you’re clearly “clever” enough to be their customer. Enjoy their copies and childish games they play.

      • Edison Wrzosek - 10 years ago

        If I could, I’d kick you to the curb personally…

        GTFO!

  7. Liam Deckham - 10 years ago

    Do any of these Microsoft crap phones offer 64 GB or more of storage?

    • herb02135go - 10 years ago

      My Galaxy S5 is expandable.
      It also has a large screen (coming to iPhone … maybe), great battery life and other very useful features, such as multitasking.

      • Expandable = worse. Large screen? Hmm, what a kill feature. Great battery life? I don’t think so. Multitasking? Oh, hello, iOS has multitasking for years.

      • Edison Wrzosek - 10 years ago

        I swear to god, if you don’t GTFO, I’m gonna get you banned…

      • Edison: I’m thinking that too.

      • Russ Roberge - 10 years ago

        Apple is falling behind. There’s really no argument any longer, but it really doesn’t matter because they don’t have to be the leading innovators anymore. Their sheep will buy whatever they sling out there–obsolete or not. You’re brainwashed, my friend.

  8. bogdanphotos - 10 years ago

    what they don’t tell you is that HTC can sit in that position only in this add.

Author

Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s Logic Pros series.


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