Pre-orders for the iPhone 6 will start at 12:01 a.m. PDT and will be available to purchase in Apple Stores on Sept. 19th, 2014, but what isn’t widely known is that it looks like Apple is kicking off Personal Pickup availability starting with preorders as well. This means that you’ll be able to preorder an iPhone 6 and select a store in your area and pick it up on launch day….
We’ve independently confirmed this news with several Apple Stores and Apple’s online chat. The option to pickup an iPhone in store will be available during the checkout process and Apple will have a second line for Personal Pickup at each store on Sept. 19, 2014. This should lessen the preorder and launch day chaos for consumers.
This information is also (roughly) worded on Apple’s Retail iPhone page:
The big day is coming. Pre-order iPhone 6 and have it shipped to you for free, or pick it up in store. You can also buy at the Apple Retail Store beginning at 8:00 a.m. on September 19.*
One representative also confirmed the following:
In regards to store pickup, there will be options available for that at most stores, which will be indicated at the time of your order. The option will exist while supplies last.
Last year, Apple’s in-store pickup option didn’t start until three days after the official release. Even then, the pickup option was halted just one day after it started and then resumed the following week due to an apparent glitch on the website.
We expect the option for Personal Pickup to become unavailable soon after preorders begin until stock replenishes for each store. Hopefully with the preorder options and store availability, this year’s iPhone 6 and 6 Plus launch will be a smooth one.