[tweet https://twitter.com/angelaahrendts/status/609827140612132864 align=’center’]
As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion. Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at 940 Madison Avenue on the corner of 74th St, a block from Central Park.
We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).
https://instagram.com/p/33w5KuApm2/
In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.
The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.
[tweet https://twitter.com/kledaras/status/609717365086003200 align=’center’]
Many more images below:
[tweet https://twitter.com/larrykooper/status/609718435417878528 align=’center’]
[tweet https://twitter.com/writeforlaughs/status/609887258859057152 align=’center’]
[tweet https://twitter.com/griffd/status/609732585032425472 align=’center’]
[tweet https://twitter.com/kailui/status/609744385635405826 align=’center’]
[tweet https://twitter.com/zpower/status/609815266332164096 align=’center’]
[tweet https://twitter.com/seantstuart/status/609754095994433536 align=’center’]
[tweet https://twitter.com/brayer/status/609713415590932480 align=’center’]
[tweet https://twitter.com/brayer/status/609711907143045120 align=’center’]
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Looks like a nice store. I wonder if this store is the “new” design that many of the main Apple retail outlets will be transformed into?
I don’t think it will, as most of the store’s interior is based off of the interior of the bank that was previously there, but i could be wrong.
The drawers for iPhone cases are unlike anything I’ve seen at an Apple Store. You can see them in this video: https://www.youtube.com/watch?v=GgasvpONxvU
Looks like they opened too early: still a worker there, cleaning out the vault.
VIP space? Oh please, that’s a little tacky.
Well, here in Europe we have 500+ years old (and ofc even older) buildings, which are much, much bigger and better looking. So one could only imagine what Apple could do… like the one in Paris (which is not THAT spectacular IMO but still) and many more. But that one is one helluva store though! :)
Very excited that Angela/Apple tweeted our photo! The photographer just wanted my girlfriend and me with Angela, but the guy with the hat rudely butted in, and made it look like his photo. Oh well. :)
This is the place where the $17,000 watch will sell lot hotcakes!
Awful. Steve would never have approved of this.
why not? why does it matter?
Her carbon copy smile, quick wheres my shovel?!!??!?