Since its launch last summer, people have been calling for Apple’s streaming music service Beats 1 to offer up more unique content like live streams of concerts and listening parties. At long last, it appears as if that request is coming to fruition. The Apple Music Snapchat account has recently been promoting a Beats 1-sponsored concert by popular band ‘The 1975,’ whose new album comes out this Friday.
The concert was confirmed on Twitter by the band and will be streamed live on Apple Music this Thursday, February 25th at 9AM PT/12PM ET. It’s unclear if the performance will be streamed exclusively via Beats 1, or if Apple will also share a live video stream of the event, but the stage setup seems to hint that a video will at least be filmed.
The concert will take place in Los Angeles on an undisclosed rooftop and will feature The 1975 playing tracks from their new album I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It.
Since the launch of Beats 1, people have been calling for Apple to offer things like live streaming concerts and this partnership with The 1975 is the first time the company has done so. Apple, of course, holds its annual Apple Music festival (formally known as the iTunes Festival), which is live streamed, but live events have been limited apart from that.
Apple has been working hard to bring more exclusive content to Apple Music. Back in December it released an exclusive Taylor Swift tour documentary, while new music is often premiered during shows on Beats 1.
While the live The 1975 concert is not necessarily a full-fledged concert and instead a more intimate performance, it signals the potential that Apple is working to showcase more live events. When it comes to music, live concerts are one of the most popular ways for true fans to enjoy content, so if Apple really wants to hone in on the avid music fans, live concerts are way to do so.
Tune in to Beats 1 at 9AM PT/12PM ET to hear The 1975 give a live performance.
// T H E 1 9 7 5 L I V E I N L A // @Beats1 @zanelowe L O V E https://t.co/m3BkiyWYQb pic.twitter.com/28jJPuE4SD
— The 1975 (@the1975) February 21, 2016
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Never heard of them, are they another one of these auto-tuned pop/edm “bands” that sing about the emotional heartbreak of being a hipster that parents/boys/girls/society just don’t understand? The all-caps in their tweet does not look promising.
Well how about you look them up. I recommend you check out Chocolate, The City, or Sex from their first album if you like something a little more rock-ish, Robbers if you like something a little more zen-like, or UGH! from their new album if you want something a different sound. They hit just about every kind of genre with their music.
So instead of trying to sound cool with an all-encompassing-passive-aggressive-message-for-the-twitter-generation, you could’ve just listened to some good music.
Agree with everything Cory put up, also would recommend Girls, Heart Out, and Pressure of the self titled album if you looking for some more classic pop stuff.
The new album really gives me an “Young American” era Bowie vibe. Could use a little more sax in the mixes but other that that shaping up to be another great album.
Formerly, not formally.
This is awesome… The 1975 is about to drop one of the best albums of 2016, and they get to be a part of this too! Very very cool!
Couldn’t pick a worse partner!