Apple posts new video: Making a difference, one app at a time

Michael Steeber

Apple has just posted a new video to its YouTube channel titled “Making a difference. One app at a time.” The nine minute video highlights ways that developer’s apps change people’s lives.

Featured apps in the video include Skyscape Medical Resources, Galileo, Cherokee Language, and Proloquo2Go.

Coming hot off the heels of Apple’s WWDC keynote on Monday, the video is a collection of stories from individuals who’s lives have been touched thanks to some of the remarkable apps developers have created for the iOS App Store.

At Monday’s keynote, Tim Cook also addressed his appreciation for developers, citing that Apple has paid developers over 10 billion dollars.

Apple today also posted its full iOS 7 promotional video to its YouTube channel (below). Read more

Apple releases iAd Workbench, shifting iAd’s focus towards app developers rather than large brands

Benjamin Mayo

best-screen_2xWith the latest changes to iTunes Connect, Apple has clearly changed its approach to mobile advertising. For the last three years, Apple has targeted large brands with minimum buy-ins ranging in the hundreds of thousands of dollars. However, uptake of iAd does not seem to have been at the level Apple expected, which has had a negative impact on developers, who have commonly observed low fill rates for their ads.

In mid 2010, Apple allowed app developers to participate in the advertising side of iAd program, by showing banner ads that link directly to their apps. With newly announced changes to iAd, which have been discussed in-depth at WWDC, Apple has furthered this push.

Read more

iOS 7 to include support for standardized, MFi hardware game controllers, new turn-based game modes, & more for gamers

Zach Kahn

In what seems to be an announcement lost within the buzz of iOS 7 and OS X Mavericks (amongst other WWDC news), Apple will finally open up the iOS SDK to fully support hardware game controllers, enabling handheld-esque gaming experiences akin to the Nintendo 3DS and Playstation Vita on the iPhone, iPad, and iPod touch.

As with background apps downloads and new Directions APIs, Apple announced hardware controller support during Monday’s keynote address in one of those ‘things we added but didn’t have time to talk about’ slides (pictured above). The slide indicates that the iOS 7 SDK will support ‘MFi game controllers,’ which is a reference to Apple’s licensing program for third-party hardware accessories. Additionally, Touch Arcade points us to images from Apple’s iOS 7 Developer Guide showing a graphic of two controllers, strikingly similar to the Nintendo 3DS and Wii Classic Controller (from left to right), showing new methods of interacting with iOS via hardware buttons and joysticks. Moreover, we can’t help but notice that this announcement comes right off the heals of Tim Cook’s pledge at D11 to be ‘more open’ than before.

There are also a few other enhancements for gamers coming in iOS 7….Here’s how Apple explains the new Game Controller framework:

Read more

Apps & Updates

Verizon Cloud service now available on iOS devices

Jordan Kahn

After announcing that it would be rolling out a new Verizon Cloud service to iOS and Android users back in April, the carrier provided an update today informing us that the service is now available to iOS devices and additional Android users. The app, available for free on the App Store here, will allow users to securely back up and access their content in the cloud.

Verizon Cloud is now available for iOS devices and additional Android devices, including the Samsung Galaxy S4 and the DROID DNA by HTC… Whether customers are looking to save text messages, call logs, contacts, music, multimedia or other files, Verizon Cloud allows for up to 125 GB of storage.

The service will also allow for users to transfer some content from the cloud to multiple devices, including the ability to sync photos and videos, stream music, and access documents. You’ll also be able to backup your computer via a desktop app for Verizon Cloud.  Read more

Exclusive

Flickr, Vimeo integration likely to bolster social ties in iOS 7

Mark Gurman
Flickr:Vimeo Image

Flickr/Vimeo iOS Apps

In the upcoming overhaul of its iPhone, iPad, and iPod touch operating system, iOS 7, Apple plans to include an increased presence of third-party social networks, including Flickr and Vimeo, according to a person familiar with the software. Since the new software is yet to be even officially announced, there is a very real possibility that any feature in testing could be removed prior to the announcement, this person said (much like Facebook integration was removed from iOS 4). More details below:

Read more