App Store November 24

AAPL: 118.88

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Apple TV users should notice several new App Store categories when browsing for new content on tvOS. After initially launching without a dedicated categories section live in late October, Apple pushed the new section to new Apple TVs without a software update earlier this month. The latest expansion brings the total number of tvOS app categories to seven, up from five initially, which should further improve new app discovery. expand full story

App Store November 23

AAPL: 117.75

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App Store November 17

AAPL: 113.69

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Apple has launched a new campaign to highlight both the new Apple TV and the many games and entertainment services on its App Store with a new series of short video clips. Each 15 second video starts with the same Apple TV graphic, then promotes a popular game or video service app on the new Apple TV with some gameplay or a popular show available on the service, and ends with the same multicolor graphic. So far these clips promote Netflix, HBO NOW, Asphalt 8, Disney Infinity 3.0 Edition: Star Wars, and Crossy Road. You can view each one below: expand full story


App Store November 13

AAPL: 112.34

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Apple, after unveiling a new Shopping category last week, appears to have now made more enhancements to the App Store. According to a report out of TechCrunch, Apple has improved its search algorithms to return more relevant and intelligent results when a keyword search is performed.

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Google has quietly launched a Chrome beta for iOS through TestFlight, the beta distribution service Apple acquired last year and integrated into its own developer services. Google has yet to make an official announcement for the beta release, but users can already sign-up and download the beta when visiting Google’s Chrome beta download page on iOS. expand full story

App Store November 12

AAPL: 115.72

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Following the official release of the iPad Pro yesterday, Apple this evening has launched a pair of new featured sections on the App Store showcasing apps that take advantage of the massive 12.9-inch Retina display the iPad Pro has.

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