How Steve Jobs helped Barack Obama’s re-election campaign get more social and go viral

Barack Obama’s current Campaign Manager Jim Messina revealed recently that Apple’s CEO Steve Jobs encouraged him to capitalize on technology in ways that are boosting the president’s re-election efforts.

According to Businessweek, Messina quit his gig as the White House deputy chief of staff in January to become Obama’s 2012 campaign manager. He immediately met with executives at Apple, Google, Facebook, Microsoft, DreamWorks, and more to commence a forward thinking stand for office.

“I went around the country for literally a month of my life interviewing these companies and just talking about organizational growth, emerging technologies, marketing,” said Messina to Businessweek.

He further described two conversations that he had with Jobs while still acting as deputy chief. The Apple co-founder told Messina last year that mobile technology—coupled with social—had to be the primary focus in the re-election effort.

“Last time you were programming to only a couple of channels,” said Jobs, while referring to the Web and email. “This time, you have to program content to a much wider variety of channels—Facebook, Tumblr, Twitter, YouTube, Google—because people are segmented in a very different way than they were four years ago.”

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President Obama says America should support aspirations to become the next Steve Jobs

President Obama is wrapping up his State of the Union Address right now. During the event, President Obama made many references to technology as a way to help with economic times. More specifically, President Obama had a pleasant mention for Apple’s late cofounder and CEO Steve Jobs with his widow Laurene Powell Jobs in attendance.

 “That means women should earn equal pay for equal work. It means we should support everyone who’s willing to work; and every risk-tasker and entrepreneur who aspires to become the next Steve Jobs.”

You may remember when Jobs had dinner with President Obama and other successful technology entrepreneurs in February of last year. The discussion revolved around getting people to collaborate and invest in American innovation to promote private sector job growth.

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Jobs to Obama: “You’re headed for a one-term presidency” because the US can’t build factories

The Huffington Post pulls some words that Steve Jobs had for president Obama from Isaacson’s Steve Jobs bio.  On the meeting, Jobs insisted that Obama himself ask for a personal invitation.  They met in the Westin Airport hotel in San Francisco. It sounds like like Jobs is more of a Conservative than “hippy Liberal” in his incredibly blunt words to President Obama:

“You’re headed for a one-term presidency,” he told Obama at the start of their meeting, insisting that the administration needed to be more business-friendly. As an example, Jobs described the ease with which companies can build factories in China compared to the United States, where “regulations and unnecessary costs” make it difficult for them.

Jobs also criticized America’s education system, saying it was “crippled by union work rules,” noted Isaacson. “Until the teachers’ unions were broken, there was almost no hope for education reform.” Jobs proposed allowing principals to hire and fire teachers based on merit, that schools stay open until 6 p.m. and that they be open 11 months a year.

That said, Jobs was still willing to help Obama’s re-election campaign…
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Obama could override ITC in any device import blocks by Apple or Google

Didn’t know this:

But another peculiarity of the ITC is that its rulings can be waived by the president. Verizon thinks it would be great if President Obama, in a blanket statement, made clear he would not let stand any decision blocking importation of consumer wireless devices. The parties then would have to recur to normal patent litigation, and whatever rights and wrongs are discovered could be settled by exchanges of cash. Mobile is a rare industry exhibiting growth, job creation and animal spirits. Who needs a paralyzing meltdown?

It will be interesting to see if the President will override if Apple wins any of the blockades it is seeking against Android devices in the ITC.  IF he does, Apple/Google/Microsoft/whoever will have to go through the longer patent dispute process.

Both iPhones and Android devices could be blocked by pending ITC rulings.

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Caption contest: Biden Shares iPhone app with Obama

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This photo hit the White house Flickr feed earlier today and we can’t help but wonder what they are looking at.  According to the description, it is an App.  Angry Birds?  iFart?

Vice President Joe Biden and President Barack Obama look at an app on an iPhone in the Outer Oval Office, Saturday, July 16, 2011. (Official White House Photo by Pete Souza)

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