Chitika ▪ October 24, 2014

Chitika ▪ September 22, 2014

While iOS 8 adoption was lagging behind last year’s release at just 15% before the official launch of the new iPhones on Friday, it’s now hovering at approximately 30% after record first weekend sales for the new iPhones. That stat, which comes from research and analytics firms Fiksu, Mixpanel, Appsee, & Chitika is below the almost 50% of users iOS 7 had this many days into launch last year.

Fiksu and Mixpanel also offered data on iPhone 6 vs iPhone 6 Plus adoption following the first weekend of sales. Both show that iPhone 6 is outpacing iPhone 6 Plus quite significantly after the first few days in customers’ hands, but it’s quite likely that could be due to a much tighter supply of iPhone 6 Plus. expand full story

Chitika ▪ March 11, 2014

Following Apple’s launch of iOS 7.1, the first major update to the OS that featured CarPlay, iBeacon imrpovements, and more, mobile analytics firm Chitika has released some numbers regarding the software’s adoption rate. According to the company’s detailed report, the update saw a 5.9% installation rate during its first 24 hours of availability.

The numbers are a little bit BS because obviously a non-zero percentage of users were developers and Apple employees using the 7.1betas. Here are 9to5mac’s numbers for instance.

Screenshot 2014-03-11 19.54.33

The data was collected from “tens of millions” of users in the United States and Canada, though the study doesn’t state the exact sample size. The full version of the report notes that the company typically employs a sample size of around 300 million devices.

That may seem low compared to the ridiculously fast adoption of iOS 7 last year, but Chitika reported similiar numbers for the previous update, iOS 7.0.6, which contained a critical SSL bug fix. Meanwhile, the entire set of 7.x updates has seen slowing growth in recent months, according to Apple…

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Chitika ▪ October 12, 2012

Not the best looking pie chart—especially for Samsung.

Apple’s iPhone 5, at just three weeks old, is apparently experiencing more Web traffic than its three-month-old arch nemesis Samsung Galaxy S III.

The latest report from research firm Chitika depicts the iPhone 5 as gobbling up 56 percent of Web traffic volume, compared to the S III’s 44 percent, in just 18 days since it officially released. Chitika attributed the sudden growth to record-breaking sales numbers and 4G speeds:

Record-breaking sales numbers, along with new 4G browsing speeds which encourage data usage, are the most likely explanation for this tremendous growth. This latest shift in the mobile ecosystem is not welcome news for Samsung, which has positioned its device as a direct competitor to the iPhone 5.

Chitika has notably come under fire recently for publishing incorrect information on Google’s local search queries. The firm realized its errors after reading an article by SearchEngineLand. While today’s Web traffic report is significant—yet sudden— for Apple, lets hope Chitika has straightened out its metrics for analyzing Web data.

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