Internal Apple video documents Apple Store philosophy

Washington Square Films (NYC) gave us a rare look at one of the internal videos that Apple has shown its retail store employees. This one is obviously over a year old, with Ron Johnson at the helm (the date says 7/7/2011).

The video is a pretty impressive piece of work from director Peter Sillen for something that never aired publicly. Among other interesting tidbits, the video shows a store mock-up inside Covent Garden (London) in 2008 before construction with Apple execs examining design elements.

The video seems to be the type you might see on TV. And, with the departure of Ron Johnson (just guessing here), it might have been scrapped without stable store leadership to fill in. Bob Bridger, Apple’s vice president of Retail Development, gets significant ‘face time’, as well.

Update: The video was taken down by Apple. We’ve found another mirror in China embedded above. Here’s a mirror. Here’s another.

Thanks, Gary! Read more

London’s Covent Garden store transforms into live streaming hall

While Apple may not be streaming today’s event out to everyone, they will be streaming it to journalists in London who will convene at the Covent Garden Apple Store around 6pm GMT. The feed appears to be coming in via Satellite and not over IP.

It appears that there will be some demo units on hand as well.

We’ll of course be posting the announcements as they come out. Come back in a few!