Apple continues its maps buying spree with the acquisition of Embark, the development firm with 10 transit-related apps in the App Store, according to Jessica Lessin. Back in November, the company received an investment boost from BMW, but now it looks like Apple will be integrating the information directly into the Apple Maps application:
We don’t know how much Apple paid for the several-person team it acquired very recently. But we heard from people knowledgeable about the deal that the company plans to directly integrate Embark’s technology into Apple Maps.
Apple has confirmed the deal to Jessica Lessin. Read more