At the Apple Distinguished Educator conference this week, Apple Vice President of Environmental Initiatives Lisa Jackson spoke to educators about the importance of the environment and Apple’s related work. Jackson showed the above photo and said “that little green leaf means a lot to me.” The leaf outlines multiple words expressing Apple’s work on the environment such as “Apple Campus 2″ and “EPEAT.” During her talk, Jackson shared Apple’s work to trying to reach 100% renewable energy across its operations and she said that Apple is “not going to stop until we get to 101%…”
Apple today released a new environmental impact report on its Apple and the Environment webpage detailing improvements in the newly launched Mac Pro’s environmental performance. In the report, Apple notes the new Mac Pro meets ENERGY STAR® Version 6.0 standards and gets a Gold rating from EPEAT, but it also provides estimates for the Mac Pro’s lifetime greenhouse gas emissions (around 940 kg CO2e), power consumption, and material efficiency.
In a section outlining the power efficiency of the new Mac Pro with the chart above, Apple claims the new machine “consumes 68 percent less power in idle mode than the previous-generation Mac Pro.” Read more
Glad to see @Apple products back on EPEAT registry, focusing on environmental sustainability leadership in green innovation economy.—
Edwin Lee (@mayoredlee) July 13, 2012
Apple’s products are back on the EPEAT’s registry with a Gold standard, but the Retina MacBook pro notably was at question.
The Cupertino, Calif.-based Company announced earlier this week that it planned to forgo the environmental rating system. The decision allegedly came after the EPEAT took up an issue with the new MacBook Pro’s Retina display and repairability factor, which iFixit detailed in a widely reported analysis last month.
After Apple dropped the EPEAT standard, the city of San Francisco said it planned to stop purchases of some Apple products, and then Politico revealed federal officials were also thinking twice before procuring Apple’s computers.
The hullabaloo apparently caused the folks in Cupertino to second guess their plan of action, as Senior Vice President of Hardware Bob Mansfield suddenly issued a statement on Apple’s environmental page today regarding the contention. He said the company made a mistake and would concede by returning to EPEAT.
Now, a few hours later, the EPEAT’s registry has 40 Apple products listed, including the Retina MacBook Pro. However, its IEEE 1680-2009 Criteria Category Summary (screenshot below) is a bit perplexing, especially considering the reasons reported as to why Apple pulled its products in the first place.