Apple buys data compression, mobile imaging and video firm AlgoTrim

Cortex-A15-smallAccording to Rapidus.se (via TechCrunch), Apple has purchased a Swedish firm called AlgoTrim for an undisclosed price. The small company specializes in image and video, specifically JPEG, compression techniques on mobile devices which allow faster processing of images on power-constrained mobile devices.

AlgoTrim™ develops advanced solutions for mobile devices within the fields of data compression, mobile imaging and video, and computer graphics.

These solutions are designed to excel in terms of high performance and small memory requirements, making them ideal for mobile devices. Many solutions offered by AlgoTrim are codecs that are the fastest on the market, for example, the lossless codec for general data compression and the imaging codecs.

Apple could use these codecs in its camera and image viewing and manipulation apps on iOS. It is probable that the cost of picking up the company and owning the technology outweighed the cost of licensing the technology over its hundreds of millions of devices. This also could be an “aquihire”.

Apple is no stranger to the Swedish technology market. It picked up Polar Rose in 2010, a face recognition company and C3 a Swedish 3D mapping company in the run up to its Maps product launch. Cupertino has been on a bit of a startup binge lately buying such companies as Embark and Matcha.tv.

Last year, AlgoTrim reported a revenue of 3.0 million USD, with an net income before taxes of EUR -1.1 million.  Until now, AloTrim has been focused mostly on Android development.

Update: The acquisition has been confirmed to TechCrunch:

Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.

April 1st: iFixit, ThinkGeek, Google, and more

There are a lot of interesting announcements this Sunday morning.  Here is a rundown, but make sure to hit us with anything else you find in the comments below.

iFixit offers a special tool for opening the new iPad, which is reinforced with extra glue:

From the makers of Doxie comes Shreddie, the portable document shredder.

ThinkGeek —whose previous entry, the iCade, became a real product— introduced us to Hungry Hungry Hippos for iPad:

O2 has a phone  that will last for 1,000 hours of talk time:

Adblock is showing LOLcats today:

Google, which seems to give every department a mission for today, has a bunch of great stuff:

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Whited00r brings newer features to legacy iOS devices

In recent years, as newer iOS devices begin to shine, the older ones start to be left in the dust due to newer iOS features. Luckily, a new custom firmware called Whited00r brings some of these features to older devices such as the iPhone 2G/3G and older iPods. The firmware does not call for a jailbreak, but instead it is based off iOS 3.1.3 to bring you some of the latest features.

Whited00r added features like multitasking, app folders, reminders, improved home screen, video recording, and faster speed. What about iCloud? Whited00r used Dropbox syncing throughout the operating system to sync files with other devices. Whited00r also used a custom Newsstand to deliver news. (via TechCrunch)

The install process is very straightforward:

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Hackers slap Lion overlay onto iOS, with surprisingly good results

Not, “put this on my iPhone now” good but “wow, that’s interesting and must’ve taken a lot of hard work” good. Lifehacker explains:

You can now grab the theme via an app on Theme Outlet. Here’s how. (And make sure you have Dreamboard installed, as this is a Dreamboard theme and requires it.)

  1. Open Cydia
  2. Tap Manage Sources
  3. Tap Edit, then Add, then add source fnetdesigns.com/cydia/repo
  4. Go to the Changes section and install Theme Outlet
  5. Close Cydia, go to your home screen, and open Theme Outlet
  6. Browse for OS X Ultimatum and download it from there
  7. Open up Dreamboard, browse for the OS X Lion Ultimatum theme, and install it.


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