Today, Condé Nast’s Epicurious becomes the latest to take advantage of iBeacons in-store by teaming up with inMarket to beam location-based notifications and offers to shoppers in retail environments. I previously wrote about inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers (mostly grocery stores), when it announced Zatarain’s would become the first consumer packaged goods brand to use the platform. The company was using inMarket’s Mobile to Mortar (M2M) platform to beam notifications and offers directly to shopper’s smartphones when in proximity of one of inMarket’s in-store iBeacons. Today the company is announcing its biggest news yet after recently expanding into New York, Boston, and Miami with the addition of Condé Nast’s Epicurious as the first major app partner to take advantage of the M2M iBeacon platform. Read more
Update: The no-contract, Virgin Mobile iPhone 5 and promotional discounts are now live on RadioShack’s website.
We reported last week that the iPhone 5 would be coming to Virgin Mobile tomorrow starting at $549.99 on its usual no-contract, $30/month unlimited plans. RadioShack will be one of the first to carry the device and is also planning to offer a number of promotional discounts to celebrate the launch.
RadioShack will start carrying the Virgin Mobile iPhone 5 tomorrow both online and in-store for $549.99 (that’s for the 16GB model), but will also be offering $50 for eligible trade-ins until the end of next month. On top of the same $50 trade-in for iPhone 4S and iPhone 4, the retailer is also slashing prices on those two devices to $399.99 and $299.99 until July 6th.
Virgin Mobile will have both the black and white versions of the iPhone 5 available on its monthly no-contract plans starting at $35/month and its $30/month auto pay plan. Read more
Following an overwhelming launch day for the iPhone 4S in China plagued by massive crowds of scalpers, Apple suspended in-store sales of the device to walk-in customers and employed a lottery system for reservations that did not operate on a first-come-first-serve basis. Customers also had to bring government-issued ID when picking up their device. Apple confirmed on its website it will be doing the same for the new iPad launch with reservations beginning the morning of March 15 and pick ups available March 16 at the IFC Mall store in Hong Kong.