iPad 3 ▪ March 7, 2012


Image courtesy of the Los Angeles Times

From the beginning of today’s iPad launch event at San Francisco’s Yerba Buena Center for the Arts, Apple executives referred to the new iPad simply as “the new iPad” slide after slide. No “iPad 3″ moniker or “iPad HD,” as the bloggers called it. So, what fancy new name did Apple come up with this time?

The truth is but a click away.

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Apple is having a media event underway at the Yerba Buena Center in San Francisco to unveil its third-generation iPad tablet. The company’s CEO Tim Cook just took the stage to share news about the new iPad. The executive noted that Apple has three post-PC products: The iPod, the iPhone, and the iPad.

“Now any company would be thrilled to have just one of these devices,” he said. “At Apple we’re fortunate to have all three.”

In total, 172 million post-PC devices were sold last year, accounting for 76 percent of Apple’s revenue. He remarked:

We have our feet firmly planted in the post PC future.

Apple now has 362 retail stores that greeted 110 million visitors just during the holiday quarter of last year alone. The company sold a whopping 62 million iOS devices last quarter and 315 million in total—the same numbers Apple shared while announcing the winner of the 25 billionth App Store download.

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We are extremely skeptical about this one, but we are reposting it for the sake of discussion. According to Pocket-lint sources, Apple’s iPad 3 will include a new advanced tactile feedback technology that could add a completely new sensory input to the tablet. Unlike traditional haptic feedback that creates the sensation of physical touch with a small electrical stimulus (creating pulses that push against the finger), Apple’s solution allegedly puts an electrical pulse behind every pixel.

In theory, this would effectively create a 2048-by-1536 Retina display with so-called “textured feedback.” That is, it would add “texture” to objects on the screen when touched. Possible applications of this technology could be numerous and especially handy for both seeing and hearing issues. In addition, games would gain a whole new dimension if programmers could control screen pulses with a pixel-level accuracy and provide sensory perception of textures by varying friction between the screen and the user’s finger.

According to the article, Apple has been in talks with a Finnish startup called Senseg, the creators of advanced haptic display technology called E-Sense, depicted in the below clip. Now, when asked whether Apple licensed its technology, a company spokesperson told the publication “We won’t be making any statements until after Apple’s announcement.”

Similarly, Senseg’s technical marketing manager Petri Jekonen provided a similar answer to The Guardian newspaper yesterday:

That would be for Apple to say. My comment is no comment.

Furthermore, Senseg Senior Vice President Ville Mäkinen told Trusted Reviews that his company is “currently working with a certain tablet maker based in Cupertino.” The publication explains that the aim of Senseg’s technology is to “make a corrugated surface feel corrugated, a rough surface rough, a soft surface soft.”

On the other hand, Senseg CEO said less than four months ago that his company’s technology won’t be available for prime time for 1 to 2 years. “We’re certainly optimistic that we’ll have something in the next year. That might extend to 24 months,” he said in the below clip. The new iPad’s hardware design was likely finalized four months ago when Senseg’s CEO made those comments.

What is so special about Senseg’s technology, you ask? Read on…

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iPad 3 ▪ March 6, 2012

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We’ve been told by an Apple Store source who has been reliable in the past that preparations are being made for a big Apple Store event which will culminate on Friday, March 16th.  Naturally, this points to an iPad 3 launch on the Friday just nine days after tomorrow’s announcement.  We’ve previously noted that an Apple Store in London at the world famous Harrod’s will open on that date as well as a new Store in Houston, Texas.

Speaking of Texas, Apple will NOT be putting up a temporary store at SXSW in Austin this year according to the The Austin American-Statesman.  Last year, Apple built a temporary Store at the event that coincided with the launch of the iPad 2.

Last year, Apple’s then-CEO, Steve Jobs, announced the release of the iPad 2 on March 2. The pop-up store opened at the start of the SXSW Interactive Festival on March 11, 2011. The store, at the Scarbroughs building on Congress Avenue and Sixth Street, sold the tablet, as well as accessories, during the festival.

The show runs from March 9-13 this year.

Yesterday, two simultaneous reports came out stating the name of Apple’s new product would be the ‘iPad HD’ and recently more and (iM)ore evidence points to an LTE version being announced. Today, Verizon began teasing a “Something is Coming” campaign.

Interestingly, we were told that there would be a subsequent launch event a week later but he had no further information on the the subject matter.  This could be a separate Apple product (AppleTV?) or perhaps additional International launches of the iPad.

We’ll have live coverage of tomorrow’s event as it unfolds. expand full story

iPad 3 ▪ March 5, 2012

According to both CNET and VentureBeat, Apple’s new iPad won’t be officially called “iPad 3,” but rather “iPad HD.” The “HD” suffix is a nod to the new iPad biggest upgrade: the high-definition Retina Display. The Verge reported last year that the new iPad would be called the “iPad HD,” so it’s worth taking a look at their surrounding iPad HD rumors from last year.

We’re not entirely buying the new name.

The Verge’s report called for some new professional software for the iPad HD, and also said the device would be marketed as a new high-end iPad, and the iPad 2 would continue to sell. However, our sources have been saying that most iPad 2 models will be discontinued, and the new iPad  will keep the iPad 2 price points. The new iPad will also include a faster chip and improved cameras, and Apple’s media event is this Wednesday.

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iPad 3 ▪ March 2, 2012


iPad 3 price matrix will be the same as iPad 2, above

One of the remaining mysteries ahead of the iPad 3 launch next week are the prices and configurations.  If you don’t like surprises we have good news.

There was a rumor last week that gained traction which indicated that the US prices would increase by $70-$80.  That doesn’t appear to be the case.

We’ve gotten word that iPad pricing is going to be the same across the board as the current iPad 2 models which should be no big surprise given Apple’s history – they rarely raise prices.  Even better, some countries with currencies doing better than the US dollar should expect to see marginal drops in prices.

While we’re squashing, the configurations appear to be the same as current 16/32/64GB.  One of the strange succession of posts from Digitimes this week said that Apple would move to 8GB/16GB/32GB.  That appears even less likely than before, if that is even possible.

Update: This has no bearing on LTE one way or another

As always, thanks to Mr. X!

iPad Model numbers are as follows: expand full story

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