NPD ▪ October 10, 2014


Sales of accessories for mobile phones in the US reached record numbers following Apple’s launch of the iPhone 6 and 6 Plus, according to the latest data published today by NPD. Accessory sales topped $249 million in the two weeks following the launch, which NPD notes is “43 percent higher than the two weeks prior.” The report breaks down numbers by accessory category and highlights that screen protector and case manufacturers experienced the biggest increase: expand full story

NPD ▪ February 6, 2012

NPD ▪ January 10, 2012

In what is perhaps surprising to some, Apple’s iPhone 4S is turning the tables in the heated smartphone competition between Apple and Google, latest data from NPD reveals. Focusing on U.S. smartphone data for October and November, the research firm found out that iOS increased its operating system share of U.S. smartphone sales substantially while the Android platform lost significant ground to Apple (via Fortune). Yes, data only includes sales of smartphones, not tablets.

The Cupertino, California-headquartered iPhone maker is now within spitting distance of Google with only four percentage points of difference. iOS was close to doubling its share of the U.S. smartphone market, climbing from 26 percent in the third quarter of 2011 all the way up to 43 percent in October and November. During the same timeframe, Android fell from 60 percent to 47 percent.

Collectively, the two rival platforms grabbed an astounding 90 percent of U.S. smartphone sales. Moreover, the top three best-selling smartphones on NPD’s holiday list belonged to Apple, the iPhone 4S, iPhone 4 and iPhone 3GS. What a difference a few weeks of sales make. Another interesting chart and more findings can be found right after the break.
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