Apple retail wins applause

 Retail Week has compiled a list of the 100 “must visit” shops from around the world – with Apple retail outlets in London and New York taking two spots on the list.

Apple Retail Stores on Regent Street, London and Fifth Avenue, New York won places. The criteria for selection demands each store excels in product, service and creativity. “For someone who has not grown up in the technical generation”, said one retailer about Regent Street, “this shop is very simple, has a great range, excellent service and everything is laid out easily

On the New York store, Liberty chief executive Geoffroy de la Bourdonnaye  told Retail Week: "Apple has implemented the three key factors in retail: excitement, education and ease. It makes your life easy, the store is exciting and people are available to educate you. The outside is unique. It is transparent, features a glass cube and has no ground floor, only basement. This represents the transparency of the retailer itself and the design is in line with the DNA of the brand." 

Read the report here.

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