Apple must wake up as its front room media solution-cum-hobby, Apple TV is under attack

Microsoft has announced a new deal with Netflix under which the latter service will offer Xbox LIVE users who are also members of Netflix Gold free access to over 10,000 films and a multitude of TV shows – all directly through the Xbox.

From the Netflix website, members simply add movies and TV episodes to their individual instant Queues. Those choices will be automatically displayed on the TV screen via Xbox 360 and available to watch instantly. 

It’s a significant move that underlines the additional value you get from using TV-connected console systems, rather than more limited streaming boxes (such as the Roku Netflix box that’s now available).

The Xbox plays games, accesses the internet, plays DVDs and more, while Apple TV does not.

 John Schappert, corporate vice president of Interactive Entertainment LIVE, Software and Services Business at Microsoft said: “We are creating a completely new social entertainment experience, and Xbox 360 will be the only video game system where you can access your library of instantly streamable movies from Netflix and turn any room into a virtual movie theater.”


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