Looks like Apple has been pushing the limits of truth in advertising, at least as far as the UK is concerned. The ASA has deemed the iPhone 3G ad to be a misrepresentation of the actual speed of the iPhone, even under the best circumstances.
While it is obvious to any 3G iPhone user that the speeds are not in fact accurate, there is the argument that Apple is just trying to get in a few features during a 30 second spot. It is hard to imagine watching a commercial that is just waiting for a map and GPS location loading up over AT&T’s network. Not very fun. Maybe they could have been more open about this.
You’ll recall that the ASA banned a previous Apple ad in the UK in August because it stated you could have the ‘whole internet’ on your iPhone when Java and Flash (part of the Internet we guess) weren’t included.