Greenpeace continues to be at odds with Apple’s message that they are as green as green can be. Today’s report (page 22-23) puts Apple in the lower half of the technology rung with Japanese whale killers like Nintendo and Fujitsu. Do Samsung, Nokia and Sony Ericsson have batteries that last for 5 years?
It wasn’t all gore (Al Gore?) for Apple. As Macworld.co.uk points out, Greenpeace did give Apple some points for its new line of products being "virtually" free of PVC and BFRs, including PCs like MacBooks. It also lauded Apple for its efforts to reduce greenhouse gas emissions and recycling efforts.
Steve Jobs famously addressed the Greenpeace issue a few years ago at a Stockholder meeting:
Jobs’ Challenges Greenpeace Incompetence.
Those comments didn’t stop Greenpeace representatives from using the meeting as an opportunity to advertise the groups anti-Apple campaign. Among the activists sent by Greenpeace was Iza Kruszewska, one of the key architects of the corporation’s Apple-oriented fundraising program.
Kruszewska was wearing a Greenpeace t-shirt styled after the former iPod ads, presenting Apple’s products as dangerously toxic and encouraging user donations to Greenpeace to somehow solve that issue.
After attempting to take credit for Apple’s announcements, Kruszewska questioned Jobs about Apple’s potential do more to advance Greenpeace’s political goals in announcing principles, but Jobs insisted that such “flowery” announcements were not really doing anything for the environment.
Jobs suggested that Greenpeace hire staff with engineering backgrounds who could understand the issues involved, and insisted that Apple does more to push innovative manufacturing techniques than other PC makers.
When Apple talks to its manufacturers, he said, they report that no other companies are pushing for similar, real changes. He questioned the real efforts HP and Dell were making to back up their announcements.
Jobs also blasted the criteria behind Greenpeace’s highly publicized Greener Guide to Electronics, which ranks a random assortment of manufactures according to commitments listed on their websites.
Jobs said Greenpeace needed to develop rankings that reflected what companies actually do, not just what they promise to do at some point in the future.