NPD came out with widely quoted numbers today which state that iTunes is responsible for 25% of music sales. While this is great news for Apple, it is only part of the picture. Most of Apple’s sales are singles in the $.99 range while most traditional sales are full CDs which are more than ten times the cost. We’re sure all of the intricacies of the data will be poured over in detail at next month’s iPod/Music event, rather than Apple just throwing up a "We own 25% bitches" logos everywhere.
August 18, 2009