iPhone users are happier to pay for digital content than the wider online population; while Mac users are more creative and individualistic, a pair of surveys released this morning claim.
According to the research:
- 58% of people would pay to access online a film just released in cinemas,
- 52% would pay for access to a film that will not be on DVD for at least two months
- 40% would pay to access a film which is already on DVD or pay-TV.
However, within the iPhone users demographic, those figures jump to 73%, 67% and 54% respectively.
- 41 percent of iPhone users (as against 30 percent of the general online population) would already be willing to take out subscriptions to access their favourite TV shows.
- 19% of iPhone users surveyed said they access on-demand TV on their handsets
- 37% said they want to access on-demand TV on their iPhone in the future.
The survey also shows 30% of people (42% of iPhone users) would pay for an online book; 32% (43% of iPhone users) would pay for an extract from a travel guide; and 29% (38%) would pay for a magazine.
Olswang surveyed over 1,000 adults and over 500 13-to-17-year-olds about their digital habits. John Enser, partner in its media, communications and technology team, said,